Opinion : Seeking Alpha - NetEase: Reasons Behind TX2's Success

from the We've only just begun dept.

Seeking Alpha offers up some initial observations surrounding the strong debut of Netease's BigWorld powered title, Tian Xia 2:

TX2 reached 245K PCU during first week of open beta. NetEase's 3D game Tian Xia II (TX2) reached 245000 Peak Concurrent Users (PCU) on September 26, according to my tracking in the chart below. This represents a 32% increase from 185000 on September 19, the day before TX2's open beta. During this 7-day period, TX2's server capacity expanded 36% to 53 server groups. These two data points (32% and 36%) show that TX2's usage level has increased at a similar pace to server additions, and indicate the game's strong ability to attract new users.

Sydney turns red

from the A little off topic but worth a look dept.

BigWorld principal R&D is based in normally sunny Sydney, though we also have offices in the US, Japan, China and Europe. If Sydney-siders at the office are a bit weirded out today, it may be because a massive roiling cloud of red dust has spread across the NSW capital -

38 Studios remarks on Storytelling at AGDC

from the Skip to the End dept

Gamasutra has some AGDC coverage of Steve Danuser from 38 Studios, one of the writers for Curt Schilling's upcoming BigWorld powered title, talks about some of the difficulties in writing for online :

"No one wants to read in MMOs. As much as writers want to think their quest prose is for the ages, reading is not a popular activity in online gaming. The genre is a bad fit for classic storytelling. The strength of the MMO genre is that it is a social medium, a communal experience with a shared narrative.

Giving players the tools to create their own story experiences within that narrative is what keeps them coming back to a game. Both directors firmly believe that MMO writers should be leveraging the strengths of both the medium and the playerbase far more than they do right now." - Gamasutra

More over at the article

Twinity blogged : Sun Festival

from the Others like to play also dept.

From the Twinity Monitor, a Twinity focused virtual world blog site, comes news of a recent mini-festival in the Singapore segment of the Twinity universe. Check out the other articles over at the blog.

Review : Tianxia II by Netease

from the Better reviewed than Dead dept.

After posting some very solid numbers for Tianxia 2 over the weekend, let's head over to MMO Culture to check out Cinderboy's review of this Netease's title :

TianXia 2 is one of the typical oriental fantasy MMORPG churned out from China, but its the really refined graphics, questing and simplicity which really captivated me. The game was actually in Beta a few years back, but I suppose the company, Netease, had to do some financial shifting to acquire the rights for WoW China, hence the long delay for this game. In case you are wondering, WoW China's chaos is soon to end in the coming weeks. Here's my short journey so far as one of the 8 clans available, the pure magic damage clan.

For more on the game, fantastic screenshots and detailed opinion, head over to MMO Culture.

Netease - TX2 strong results for open beta

from the Gather Stats dept

Tian Xia II (TX2) had a strong open beta debut. NetEase (NTES) launched the open beta testing of its 3D game TX2 on Sunday, September 20. According to my tracking in the chart below, TX2 reached 227500 Peak Concurrent Users (PCU) on Sunday, surging 24% from 185000 in Saturday. During the peak time of Sunday, TX2's overall server utilization rate was about 90%, indicating that average popularity per server remained high despite the aggressive expansion of total capacity from 35 to 51 servers (up 46%) since last Friday.

With thanks to Seeking Alpha.

INTC,IBM,NTES,NTES NetEase.com Buys Blade Servers for Tianxia II

INTC,IBM,NTES,NTES NetEase.com Buys Blade Servers for Tianxia II

NetEase.com Inc. (Nasdaq: NTES) lately purchased BladeCenter HS22 blade servers from IBM for the operation of its heavyweight 3D online game Tianxia II.

BladeCenter HS22 adopts Xeon 5500 processors made by Intel Corporation (Nasdaq: INTC; SEHK: 4335). It is redesigned on the basis of former BladeCenter servers, adding many new functions. Analysts believe that BladeCenter HS22 has been the most advanced and strongest game server by far.

NetEase.com spent tens of millions of Chinese yuan for the purchase, showing its great confidence in Tianxia II, which is going to start an open beta test on September 20, 2009.

NetEase.com is a leading online game developer and operator as well as Internet portal. It is currently operating online games such as Fantasy Westward Journey, Westward Journey Online II, Heroes of Tang Dynasty, and Westward Journey 3.

In the second quarter of 2009, the company got gross profits of CNY 692 million or USD 101 million. Its revenues from online game services hit CNY 872 million or USD 128 million. By June 30, its total assets reached CNY 7.4 billion or USD 1.1 billion.

Austin Game Developers Conference on next week

from the Stop by and see us dept.

Twinity launches music event ahead of real world album

from the You just missed it dept

Twinity - Berlin and now Singapore friendly Virtual World this week previewed Indie powerhouse duo Kilowatt and Vanek's upcoming (September 11 release) album.

Indie Tuesday: KiloWatts & Vanek Exclusive Sneak Preview of the New Album

Indie Tuesday special! The new album “Focus and Flow” by KiloWatts & Vanek will be presented in Twinity two days before the official release! Bring your best dancing moves as Peter Vanek will be live on site with his avatar and won’t only answer your questions, but also wants to trip the light fantastic!

Listen today to new songs by KiloWatts & Vanek – exclusively in Twinity! The American-Belgian duo melds James Watt’s electronic visions with Peter Vanek’s talent as a songwriter. The result is a bunch of surprisingly complex and enchanting songs which are good for dancing or dreaming – or best both at the same time! The new album will officially be released on Friday, 11 September through motor.digital and Dependent.

With thanks and props to the Twinity Blog.

Netease - Genesis: Journey to the West gameplay trailer

from the Not that Genesis, the Other One dept

A preview of extended web and social network capability inside BigWorld 2.0

Austin Game Developers Conference is on in two weeks

from the Come see us at the show dept.

BigWorld will be previewing Bigworld Technology 2.0 at AGDC in Austin in mid-September, showcasing a slew of new features and capabilities.

38 Studios' Curt Schilling interviewed by Boston Globe

from the Older post but interesting dept.



38 Studios' famous founder and recently departed CEO Brett Close talk to the Boston Globe about the labor and challenges involved in raising capital for a massive online IP and gaming studio.

"Creating a massively multiplayer game can take several years and is akin to designing an alternate universe. It involves lots of artwork, animation, and software programming. While a feature film might have two or three hours of music written for it, for instance, a team of composers at 38 Studios is writing 80 hours of music to accompany every possible game scenario. Additionally, the environments and characters are sketched first, then built in the computer as 3-D digital objects. Then, there must be testing. WoW was in development for five years."

Link to The Boston Globe

Netease to Open Beta TX2 today, China - stats/analysis

from the Over in the East dept

On August 26, NetEase (NTES) will release the open beta version of Tian Xia II (TX2), one of its in-house developed 3D games. The open beta will be officially launched on September 20, accompanied by a large-scale advertising campaign. This article discusses TX2's 4Q09 outlook and potential risks, and shows the game's recent trends of Peak and Average Concurrent Users (PCU and ACU).

TX2's PCU will be substantially boosted by aggressive advertising. TX2 is the focus of NetEase's advertising campaign in the second half of 2009, and more than RMB 100 million ($14.6 million) will be allocated to TX2's promotion, according to reports by Sina and Nanfang Daily. My tracking shows TX2 has already reached 160K PCU without much advertising (see chart below). I estimate the heavy advertising surrounding the open beta will propel TX2's PCU to at least 250K in 4Q09.

TX2 players' spending and stickiness will increase significantly. The huge size of TX2's open beta patch (1G - larger than many single games) indicates rich new contents will be added. Currently, TX2's revenues rely heavily on four systems/features: Treasure Box, Soul Pearl (Yuan Hun Zhu), Dresses, and Riding Animals. I believe the open beta version's abundant new contents will diversify TX2's revenue sources, and boost players' spending to a higher level in 4Q09. In addition, the large amount of new contents will increase players' stickiness in 4Q09 because they are likely to spend much time on exploring new maps, tasks, instances (Fu Ben), etc.

TX2 still faces potential risks. Although TX2's game design significantly imitates World of Warcraft (WoW), its skill system, task system, and profession balance still have a long way to go compared with WoW. I believe the open beta version will only partially solve this problem, and a lot of additional R&D efforts are required to improve TX2 after it enters open beta. Although aggressive advertising will boost TX2's PCU in the near term, such PCU levels will not be sustainable if NetEase's R&D efforts on TX2 fail to keep up with the growth in concurrent users.

Thanks to Seeking Alpha.

Germany's Gamigo signs Interzone Futebol for Europe - also Gamescon trailer

from the Kick Stuff dept

Interzone's 11-a-side MMO footy game signed by gamigo

gamigo AG and Interzone Entertainment have announced that Futebol will be released in German and English by the end of this year, with French, Spanish, Turkish and Polish language versions following in 2010. Futebol is an online game which features team-based multiplayer matches, with every character on the pitch (playing field) controlled by a different player, including goalkeepers who, until now, have always been AI-controlled. During the match, players will improve their skills and unlock new skills and moves. Players will also improve their personal rankings and their team's rankings, earn money through salary or sponsorship, and customize their character at creation, during game play, and by buying virtual items from Interzone's online store. A trailer is now locally mirrored.

BigWorld @ GDC/GamesCom Cologne 2009 next week

from the Will you be There? dept.

Contact details here.

Navy Legend : in-game screens

from the Blow them out of the water dept.

Navy Legend CG trailer for BigWorld powered MMO

from the Awesome vids dept.

BigWorld features seven games at China Joy 09

from the Far East dept.

This July's 'China Joy' - Shanghai's equivalent to E3 showcased a number of MMO titles either released or close to release from some of BigWorld's Chinese licensees.

1. 天下贰 Tian xia II http://tx2.163.com/
2. 创世西游 Chuang shi xi you http://csxy.163.com/
3. 创世Online Chuang shi Online http://cs.gyyx.cn/
4. 侠客列传 Xia ke lie zhuan http://www.t2xk.com/
5. 三国群英传OL2 San guo qun ying zhuan OL2 http://sg2.uj.com.tw/
6. 海陆传奇 Hai lu chuan qi http://www.dahaizhan.com/
7. 鬼吹灯OL Gui chui deng OL http://gui.uqugame.com/

Metaversum launches Twinity Singapore - Straits Times

from the Germans in the Far East dept.

THIS National Day, Orchard Road may be a hive of activity - both in the real and virtual worlds.

Twinity's maker, a virtual world developer, is launching an online realisation of Singapore's iconic shopping strip on Aug 9, where users can make virtual friends, visit online galleries, go shopping and even set up online businesses.

As part of the launch, and in conjunction with the Republic's 44th National Day, the virtual area will host several events. These include:

A live video stream of the parade from the Marina Bay floating platform.

A virtual performance by home-grown band Electrico of this year's theme song, which it will perform at the parade too.

The Pledge Moment, where users can congregate to take the national pledge together at precisely 8.22pm, alongside people in the physical world.

Twinity's maker, German company Metaversum, has already put out a virtual replica of Berlin. Virtual Singapore is the second location to be launched, while London is on the cards.

The difference between Twinity and other virtual worlds, such as Second Life, is that it represents real places. For instance, virtual Orchard Road, which has been in development for over a year, features the Marriott Hotel with its green pagoda roof and even the Electronic Road Pricing gantry in front of it.

Its creation was supported by a grant from the multi-agency Interactive Digital Media Research and Development Programme Office (IDMPO), hosted by the Media Development Authority of Singapore.

IDMPO's programme director Dennis Sng said: 'Singaporeans will have a whole new experience of National Day celebrations this year. Singaporeans living overseas can also participate in the celebrations through the virtual world.' While still in its beta testing phase, Twinity has 130,000 users and Singaporean membership has recently doubled, a spokesman for the company said.

More over at the Straits Times.